4 Secrets to a Killer Real Estate Listing Marketing Plan
When I was first starting out, my idea of a comprehensive real estate listing marketing plan consisted of little more than bugging my buyer agent friends on the phone, sending out emails (mostly...
read more4 Templates for Creating Effective Real Estate Marketing Newsletters
We all know real estate marketing newsletters are important. Or at least we should know. (Took me years to catch on to exactly how important they were.) Unfortunately, email is a much more...
read moreHow Your Body Language Affects Your Selling Skills as a Realtor
We all know body language conveys information to the mind. (We slump, we're depressed; we stand up straight, we feel better.) But it may surprise you how profound the information you convey to the...
read more5 Keys to Effective Real Estate Branding (Even If You Hate Branding)
I don't know if you're like me, but I HATE the term real estate branding. Sounds so corporate and officious. Like I'm stuck in some marketing seminar for an entire weekend in a hotel conference room...
read moreHow to Create a Marketing Plan for Selling Real Estate (That Actually Generates Leads)
For years I thought I was the most wonderful real estate agent in the world. And certainly didn't spend much time on creating a marketing plan for selling real estate. (I know how to "sell"…I'm an...
read more3 Keys to an Effective Real Estate Development Marketing Plan
Sometimes ya gotta nail your marketing long before a shovel hits the ground or a nail is hammered into a wall. And that goes double when developing a real estate development marketing plan. Because...
read moreCreating a Listing Agent Marketing Plan (That Doesn’t Suck)
When I was starting out, and creating my first listing agent marketing plan, all I ever heard was: newspaper ads, open houses, direct mail postcards. (As if me and every other realtor in the world...
read moreHow to Create a Real Estate Newsletter That Doesn’t Suck
We've all heard the mandate: "You've got to create a real estate newsletter and use email marketing to reach them leads…or you’ll die penniless in the gutter somewhere.” But real estate marketing...
read more3 Ways to Super-Charge Your Real Estate Home Marketing Plan
We’ve all heard the podcasts, and read the blog posts, sharing tips o’ plenty of how to develop a real estate home marketing plan. But often, I’ve found, those tips are as generic as grocery store...
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